Author : Ajeesh S Nair 1
Date of Publication :7th August 2016
Abstract: This research focuses on developing an integrated model to understand and enlist the interrelationship between various aspects for motivating customers to switch their mobile (telecom)connection; categorize them into four clusters based on their driving and dependence powers. In order to achieve this, frame work, based on the inter relationship between the parameters has been developed and these parameters was observed having high interrelationship. The executives involved in mobile networking business could be the beneficiaries of this study as the result from this research will enable them to attract new customers so as to increase their number of connections and also to prevent their existing customers from switching connection. The parameter used in this research is based on the current global telecom scenario so that the result of the research is completely relevant and practically applicable in the contemporary telecom market.
Reference :
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